The Rand Corporation has published a monograph entitled Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy.
"To shed light on the decline in demand for the nonprofit arts, the authors describe what it means to cultivate demand for the arts, examine how well U.S. institutions are serving this function, and discuss whether it is in the public interest to make such cultivation a higher priority than it has been in the past."
You can purchase the monograph or you can download the pdf file to read on your computer. Go to The Rand Bookstore.
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